#Monster energy drink driver
The company was endorsed by Australian touring car driver Jamie Whincup from late 2009 to 2012. The Monster Energy-sponsored No.6 Ford Falcon of Cameron Waters Monster Energy is also the primary sponsor for Yamaha Motor Racing in MotoGP since 2019 and also sponsors riders such as Valentino Rossi, Franco Morbidelli, and Francesco Bagnaia They sponsored Mercedes-AMG Petronas Motorsport since 2010 and are currently endorsed by Valtteri Bottas and seven-time world champion Lewis Hamilton.
#Monster energy drink series
54 Xfinity Series car of Joe Gibbs Racing/ Kyle Busch Motorsports. They have also had sponsored Robby Gordon, Ricky Carmichael, and the No. Monster is endorsed by driver Kurt Busch and sponsors his No.
In April 2019, it was reported that NASCAR rejected Monster Energy's offer to extend its sponsorship through 2020 in favor of a new tiered sponsorship model. NASCAR's chief marketing officer cited Monster's "youthful and edgy" brands a driving force behind the deal. In December 2016, it was announced that Monster would replace Sprint Corporation as title sponsor of NASCAR's premier series. Among the athletes on their team are skateboarders Nyjah Huston, Ishod Wair and Chris Cole, three-time gold-winning skier David Wise, Olympic freestyle skier Gus Kenworthy and Olympic gold medalist snowboarder Iouri Podladtchikov. The firm has served as the official energy drink sponsor of multiple X Games contests, including the 2017 summer games in Minneapolis and the 2017 winter games in Aspen. Starting in 2018, they became the title sponsor of the PBR's premiership tour, known as the Unleash the Beast tour.
#Monster energy drink professional
In November 2012, the firm announced a long-term partnership with the Professional Bull Riders, and currently sponsors several riders including Jose Vitor Leme, Cody Teel, and Derek Kolbaba. In August 2017, Monster renewed a sponsorship with mixed martial arts champion Conor McGregor they are also endorsed by Cain Velasquez and Jon "Bones" Jones.
The "M" is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can. The logo is composed of a vibrant green "M", composed of three lines on a field of black. The design was created by McLean Design, a California-based strategic branding firm. A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims. In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving. In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola. The name lasted through 2019 although Monster offered to extend the sponsorship, NASCAR rejected it in favor of a new sponsorship model. Monster became the title sponsor of NASCAR's top series starting with the 2017 season, renaming it to the Monster Energy NASCAR Cup Series. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the United States and Grupo Jumex in Mexico.
Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events. Monster advertising on the Las Vegas Monorail (2007) The company also has a strong presence in the music industry, promoting a number of music bands around the world in the Monster Energy Outbreak Tour, like Fetty Wap, Iggy Azalea, 21 Savage, Asking Alexandria, Anthrax, Strange Music, The Word Alive, Machine Gun Kelly, Suicidal Tendencies, Maximum the Hormone, Korn, Poppy and Five Finger Death Punch. Monster currently sponsors the FIA World Rallycross Championship, and the PBR: Unleash the Beast Professional Bull Riders tour, the bag of professional golfer Tiger Woods, as well as the helmet of F1 driver Lewis Hamilton. Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). There are 39 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Juice, Hydro, Extra Strength, Dragon Tea, Muscle, Import, and Rehab. As of 2019, Monster Energy has a 35% share of the energy drink market, the second highest share after Red Bull. Monster Energy is an energy drink that was introduced by Hansen Natural Company (now Monster Beverage Corporation) in April 2002.